• “Sustainable growth through the world’s leading brands”

    Brand Capital Fund

Brand Capital Strategy

The Brand Capital Strategy has exposure to high-quality companies that are associated with strong brands, and that enjoy a sustainable, high return on invested capital.
The strategy aims to maximise total return in the long term with substantially lower drawdowns than developed global equity markets. The strategy has been offered through managed accounts since December 2015, and through a Fund since March 2018.